I've never read The Wall Street Journal before. I was somewhat intimidated by what’s suggested by the Wall Street—stocks, finance, and any other business-related stuff of no great interest to me. Anyway, it’s good to dig out something really interesting from the WSJ, a column called “The Numbers Guy” authored by Carl Bialik.

As the name suggests, the guy talks about numbers. He'd tell you stories behind numbers. He'd warn you of misuses of numbers so that you can avoid being blinded by something that looks good. In this week, he suggests Measuring the Impact of Blogs Requires More Than Counting. Even if you are not studying blogs as I do, the article is worth reading.

Also, don't miss Jeffrey Henning's reponse to Bialik's thoughts.