01:02Are You An ICT Omnivore?Found

May

7

2007

Pew Internet's latest report proposes a typology of Information and Communication Technology users. The typology is developed based on three dimensions of people's relationship to ICT: assets, actions, and attitudes. Want to know what type of Internet user you are? Take a quiz on ICT use to see what user category you fall into.

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Some highlights from the report.

  • 8% of Americans are deep users of the participatory Web and mobile applications
  • Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work
  • 10% rely on mobile devices for voice, texting, or entertainment
  • 10% use information gadgets, but find it a hassle
  • 49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity

As females have outnumbered male Internet users, men are more likely to be elite ICT uers. According to the profile of omnivore [ emphasis added ],

Omnivores make up 8% of the American public. They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.
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